Design, Layout and Operational facilities of Pharmaceutical plant.

Design Layout & Operational Facilities for Sterile Products 1

More presentations from Tausif

The need for commitment to values in mass communication (media and journalism) and information technology (electronic and social media): a challenge

The liberty of expression is the driving force for any democracy. Mass media serves the purpose of expression of ideas, thoughts and speech. It is written, published, broadcasted or spoken form of communication that reaches a large audience. With the advent of technology, social media has augmented the mass media. We live in an era where we have an array of news channels, newspapers and radio channels. Today’s young generation has “socialized” on Facebook, Twitter and WhatsApp to share their ideas and creativity, making information going viral. India has seen a paradigm shift in recent general elections. The mass media had a lion’s share in this shift. It was regarded as India’s first social media election. Mass media had stimulated transparency in the Indian politics by exposing corruption scams through sting operations. Thus, our lives are influenced under the “mediated” culture. Today, unfortunately, the media has been commercialized to serve the interests of definite sections of the society. The power of people is at stake due to the vested interests of some bureaucrats. Voltaire has rightly quoted “With great power comes great responsibility”. The culture of India is the way of life of the Indian people. It has been governed by a several millennia old history. Indian culture is the amalgamation of several cultures. It is the birthplace of Hinduism, Buddhism, Jainism and Sikhism. Along with these, Islam, Christianity, Zoroastrianism and Judaism are also practiced with harmony. Their faith exists by virtue of their values. Values play an important role in the Indian society. The Indians are spiritual human beings. Their faith in God, the soul, karma and reincarnation are their greatest assets inherited from the Vedic culture. Their lives revolve round the virtues like mercy, austerity, purity, and truthfulness. These virtues, if applied, in our day to day activities will make our lives and businesses prosper. Mass media is nowhere an exception to these. Information technology has proved to be boon for mankind, by easing the work process. However, use of unfair means and editing the pictures and videos by media is spoiling its credibility. Communal violence and tensed situations arise out of such practices. The industry is leading towards the verge of destruction. Social media is growing as a new weapon to fuel these. The new generation is getting techno-savvy, which is an optimistic fact. Social media platforms offer users the opportunity to post their views. Information is shared at the lightning speed, without any barriers. Unfortunately, this speed of sharing knowledge is misused to ire a mass population and trigger public outrage. Commitment to our inherited values in mass media and information technology is the need of the hour. The ultimate aim of making profits is achieved by making false claims, which is going against the truth. However, truth always prevails as rightly said “Satyamev Jayate”. Someday, words will always come out from the depths of truth. Commitment to our core values help us do things we wouldn’t otherwise dream of doing. It doesn’t require that you lose yourself entirely, only that you temper your more selfish and petty urges and challenge yourself to rise above them. Commitment has the power to help you grow and to be a better person. The media must uphold the truth in reflecting the sufferings of the society and portray the right image. Showing compassion and empathy towards the people is another value, the mass media should practice. The media should “feel” the problems of the society as their own and follow-up accordingly and not for the sake of Television Rating Point (TRP). Public interest must be safeguarded by the media and not the political interest. If the mass media abides by the values inherited from our culture, the industry is sure to soar high. It will impact on the nation’s progress, by promoting transparency in the system. Our media is the representative of our country’s international image. The more it adheres to the Indian values, the more the world will believe in our culture and practice it. The media is believed act as the “Voice of India” in the world and reflect its fair image. Social media too reflects our youth power. If the youth unites and creates national awareness to promote a social cause, our future will be bright for sure. Let us use the power of mass media and social media constructively to see the change we wish to see.